Before leaving Critical Mass I spent around three months on the Rolex team helping out on the development side of this site. Although the site appears to be completly Flash to the common user, it supports deep linking and it is search engine friendly. If the user does not have Flash installed it degrades gracefully to an HTML version.

The design is incredible, featuring stunning photographs of scenery from around the world as well as many very gorgeous models, and of course plenty of beautiful watches that most of us will never be able to afford.

Congratulations to everyone involved in creating this site.