Fraser Crosbie - Calgary Flash & Flex Developer » Critical Mass

Mercedes-Benz USA Launches Website Redesign

Fraser Crosbie — Tue, 15 Jul 2008 17:54:02 +0000

Yesterday MBUSA.com launched their website redesign. The new site is a major face lift from the old version, which was beginning to look outdated in comparison to many of its competitors. Every single element of the site has been upgraded and built completely in Flash, improving the overall user experience throughout.

I worked on the initial stages of this redesign at Critical Mass over two years ago. My involvement at the time was building a working prototype of the site in Flash. Only a few vehicles could be selectable back then, but overall the site’s design has not changed too much. The Mercedes-Benz’ development team has done a great job of finishing it off.

Congratulations to everyone involved in creating this site.

Rolex.com Redesign Launched Today

Fraser Crosbie — Thu, 01 Feb 2007 16:52:45 +0000

I thought this day would never come. The soon to be award winning Rolex.com redesign has finally been launched.

Before leaving Critical Mass I spent around three months on the Rolex team helping out on the development side of this site. Although the site appears to be completly Flash to the common user, it supports deep linking and it is search engine friendly. If the user does not have Flash installed it degrades gracefully to an HTML version.

The design is incredible, featuring stunning photographs of scenery from around the world as well as many very gorgeous models, and of course plenty of beautiful watches that most of us will never be able to afford.

Congratulations to everyone involved in creating this site.

Captain Morgan off to Yahoo!

Fraser Crosbie — Thu, 14 Dec 2006 01:42:00 +0000

A good friend and colleague of mine Scott Morgan has left us at Critical Mass and has taken a position as the Flash Manager at Yahoo! in sunny California. I’m really going to miss working with him, but I’m also very happy for him. This will be a great experience and I really can’t blame him for not turning it down. Plus, it is freezing up here in Calgary. He just told me he is going to be meeting with Mike Chambers and Ted Patrick later this week and that Yahoo! already has the latest beta (not alpha) of Flash CS3 (Blaze). Scott you lucky bastard!

Congratulations and the best of luck Scott!

P.S. Make sure you say hi to Schiller and Dr. Yes for me.

Who is this guy?

Fraser Crosbie — Tue, 11 Jul 2006 20:59:45 +0000

I figured that if you are planning on taking advice from this blog, then you should probably know a little bit about the guy behind it. My name is Fraser Crosbie. I live in Calgary, Alberta, Canada and work for an interactive agency called Critical Mass. I have worked at Critical Mass for over 2 years as a Flash Developer. My latest work can be seen on sites such as Dell, Rolex, Mercedes-Benz, Hyatt, Albertsons & Pampers. To view samples of my work visit the recent projects section of this blog.

To contact me, email me at fraser@flashdev.ca