Rolex.com Redesign Launched Today

1 Feb

I thought this day would never come. The soon to be award winning Rolex.com redesign has finally been launched.

Screen shot of the new Rolex site

Before leaving Critical Mass I spent around three months on the Rolex team helping out on the development side of this site. Although the site appears to be completly Flash to the common user, it supports deep linking and it is search engine friendly. If the user does not have Flash installed it degrades gracefully to an HTML version.

The design is incredible, featuring stunning photographs of scenery from around the world as well as many very gorgeous models, and of course plenty of beautiful watches that most of us will never be able to afford.

Congratulations to everyone involved in creating this site.

4 Responses to “Rolex.com Redesign Launched Today”

  1. Aaron West February 1, 2007 at 12:43 pm #

    Very cool. I’ve been wondering if they were going to update their site for over a year now. Before purchasing my Rolex of choice – the Sea-Dweller – I visited the site a good bit. It never ran very well on Mac OS X in either Firefox or Safari. There were no huge issues, it just seemed really sluggish. The new site looks really good and seems pretty zippy.

    My only complaints thus far: the Sea-Dweller isn’t listed in the “Extraordinary Watches” gallery and only in “The Rolex Gallery.” Also, when did Rolex start calling them “watches?” I knows it’s a bit posh-posh, but every since investigating and learning about Rolex I’ve only heard them referred to as “time pieces.” After all, Rolex’s are definitely more than just watches.

  2. JBOY February 2, 2007 at 3:13 am #

    Hmm… I tried to navigate on the new rolex.com, but it crashes when trying to load videos?

    Anyway – cool site :)

  3. matched grip May 30, 2007 at 3:57 pm #

    Rolex.com is the most eloquently designed site I’ve ever seen. I’m a fellow Flash fiend and have never seen a site developed as smartly as this. I spent a couple of days dissecting it and was more amazed as I got deeper and deeper.

    Excellent job and thanks for the inspiration!

  4. Tom January 3, 2008 at 12:08 pm #

    Looks good, but it still isn’t very user friendly site..
    BTW, Google maps was a great improvement. It would be perfect, if you could also see dealers in foreign countries.

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