A friend of mine just showed me Adobe’s new icons for branding their next product line. The concept is cool. It reminds me of the Periodic Table of the Elements and obviously borrows some ideas from Macromedia’s old set of logos, making it easy for a consumer to determine that a product was part of the Macromedia’s line because of their similarities. This relation was not so apparent with Adobe’s products.
Overall, this new approach to branding by Adobe seems much better than the old swirls and feathers of the past, but I don’t really understand the color wheel. I’m assuming that it has something to do with the relation between products, but I cant recognize what that relation is, only that Adobe has left the products that they acquired from Macromedia the same color that they were before.
Roll over the icons to view the related product.
http://www.flickr.com/photos/veerles-blog/328983830/
I actually have to agree with Keith Peters http://www.bit-101.com/blog/?p=932 — I think the new icons are not as immediately recognizable as their illustrated predecessors.
Yes
Adobe does not have any logos! its pictograms for some reason, and the Flash macromedia Server Hosting products does not have a logo yet, its still Macromedia.